Since its inception in 2013, CLOTTEE by CLOT has been dedicated to extending the brand’s signature East-meets-West cultural narrative to Asia’s new generation. This season, CLOTTEE joins forces with CHRONIC—a label that has shaken the industry with its experimental capsule collections—for a bold, avant-garde dialogue rooted in shared values of minimalist philosophy and uncompromising craftsmanship. The resulting collaboration spans three-dimensional embroidered T-shirts, classic baseball caps, and hooded sweatshirts, each piece serving as a definitive statement of attitude and conviction.

For the campaign, CLOTTEE x CHRONIC enlisted renowned skateboarder Rob Mattox to interpret the unyielding, multifaceted hardcore spirit of both brands through the purest language of skateboarding on the streets of Los Angeles. As the golden-hour sun casts its glow, every frame captures the interplay of light and shadow: CHRONIC’s meticulously refined, relaxed silhouettes serve as the canvas, elevated by layered “CLOTTEE” embroidery and state-of-the-art printing techniques—delivering unparalleled tactile depth and visual impact.

A standout highlight is the JUICE Taipei-exclusive embroidered short-sleeve T-shirt, featuring a striking red-and-white contrast inspired by the collection’s hooded sweatshirt. Here, CHRONIC’s bold printed logo intertwines seamlessly with CLOTTEE’s intricate embroidery—an irrefutable testament to the synergy of this landmark collaboration.

The CLOTTEE x CHRONIC collection will launch first at JUICE Taipei on December 11 (Thursday), with the JUICE TAIWAN-exclusive short-sleeve T-shirt available only at the JUICE Taipei store and JUICESTORE.TW. The full range will follow on December 12 (Friday) across designated JUICE retail locations, the JUICE ONLINE WeChat Mini Program, and JUICESTORE.COM. Stay tuned to the official CLOTTEE and JUICE social media channels for further release details.