CLOT Collaborates with Canadian Brand Roots for new Collection titled "You'll be Glad"
CLOT introduces its newest collaboration with Canadian Brand ROOTS which combines the heritage and aesthetics of Canada and Hong Kong. The collaboration serves as a continuation of ROOT's milestone 50th anniversary as well as CLOT’s 20th anniversary. Titled "Go Outside: You’ll Be Glad", the CLOT x ROOTS collection will be available from November 11.
Co-designed by Edison Chen, the “Go Outside: You’ll Be Glad” ROOTS x CLOT collection was handcrafted in Canada in the Roots Toronto factory and features high-quality embroidery. Designed to inspire consumers to find moments in their days to connect with their surroundings amidst the chaos of daily life, Chen sees the collection as a literal interpretation of the concept that the outdoors is available to everyone, whether it's the scenic landscapes of Canada, or on the streets of bustling Hong Kong. "The design foundation of CLOT was built around inclusivity and honoring the streetwear culture of the East, and this has not changed in our 20-year history. The beauty of collaborating with a brand as iconic as Roots to celebrate CLOT's 20th anniversary is our shared purpose and design ethos: combining style and culture to bring people together," says Edison Chen.
Shot in Chen’s hometown of Vancouver, the campaign blends the look and feel of classic street-style photography, informed by a global perspective and the Canadian wilderness. Featuring a backdrop of meadows, lakes, and mountainous terrain, it serves as the perfect backdrop for a collection that encourages the wearer to “Go Outside”.
Roots x CLOT serves as a testament to quality craftsmanship and elevated design, with its use of innovative and durable sustainable materialism, as well as nature-inspired messaging that is emblazoned across the products. “This is a serendipitous fusion of Edison's Vancouver heritage and our deep Canadian roots, both of which celebrate the splendor of the great outdoors. The 'Go Outside, You’ll be Glad' collection is not just a fashion statement; it is a shared manifesto to reconnect with nature and the vibrant pulse of city life. We are proud to blend Roots commitment to quality, comfort, and style with CLOT’s innovative spirit, bringing to life a collection that encourages everyone, everywhere, to step outside and revel in the world's beauty.”
The collection will be available starting November 11, 12AM HKT at select JUICE retail locations and on JUICESTORE.COM.