P.A.M Introduces Latest Concept "Beyond The Clouds" for FW19

P.A.M Introduces Latest Concept "Beyond The Clouds" for FW19

Australian label P.A.M (Perks and Mini) drops their Fall/Winter 2019 collection aptly named "Beyond The Clouds". Their latest collection is based on a concept of mindfulness: "a reminder that amidst all the chaos and frenetic energy, there is also a calm energy around all of us” which is evident in their dreamy yet lucid graphics and repetition of the words 'CALM' and 'ENERGY'.

The brand makes an impact by tapping into our consciousness, the messages conveyed through visual typography stands out against the flurry of bold graphics. The movement of energy is conveyed in the chaotic graphics, utilizing bright colors, distorted shapes and warped designs.

The Fall/Winter 2019 collection features bomber jackets, panelled hoodies, tie-dye pullovers, trousers, T-shirts, shirts, jackets and accessories.

Take a closer look at the P.A.M (Perks and Mini) Fall Winter 2019 collection by scrolling below or at JUICE Causeway bay and online!


Photos by: Samuel Fung/CLOT